Indigo, was the canvas on which I painted the emotional landscape of the platform. It mirrors the ambience of a dimly lit concert hall, where anticipation hangs in the air and the audience is suspended in a state of eager. It evokes the feelings of mystery, depth, and focus, akin to the heightened emotions one experiences during a live musical performances.

The choice of a dark theme as the default mode was a conscious step towards creating an atmosphere of elegance and immersion. Just as the darkness of a concert hall eliminates distractions, the dark theme on the platform allowed users to focus solely on the content at hand. It acted as a blank canvas, allowing the vibrant content and design elements to pop, creating an impactful visual contrast.

The softer glow of the content against the dark backdrop mimics the comfort of ambient lighting, enhancing the user experience and enabling prolonged engagement.

As we pioneer the path in concert bidding, it was significant to understand the dynamics of both the music industry and the digital bidding landscape. This research wasn't about imitation; it was about inspiration - about understanding what worked well and how we could leapfrog beyond the ordinary.

I studied their design elements and user flows and extracted the elements of their successes. By recognizing their strengths, we were able to build upon a foundation of what had already been validated, ensuring that our approach was grounded in practicality. While our competitors' strengths provided guidance, our mission was to carve a distinct path that would set us apart.

The goal was not to replicate but to reimagine. How could we leverage our strengths to offer a more intuitive user experience? How could we introduce novel elements that disrupted conventions?

The process of creating lo-fi prototypes wasn't a solitary endeavour; it was a collaborative effort. The sketches served as conversation starters, sparking discussions that enriched the project with diverse perspectives. This collaborative spirit allowed us to identify potential hurdles early on and steer the design towards an optimal user experience.

The hi-fi prototypes were more than static visuals; they were designed with functionality at their core. Buttons were strategically placed for ease of use, content hierarchy was fine-tuned for intuitive navigation, and the user interface was meticulously crafted to balance aesthetics with user-centered design principles. As our MVP came to life, each screen, each interaction was a chapter in the design narrative.

The MVP wasn't just a preview of what was to come, it was a testament to the months of strategic thinking, creative ideation, and user-centric design that contributed to it.

Our user testing remains an ongoing work. This project isn't confined to the past tense; it continues to evolve with every user interaction. We're still in the midst of conducting new tests and gathering fresh insights.